Go Tokyo Your Experience
The anime “Heidi from the Alps” released by Fuji Television in Japan in 1974 caused a huge response and quickly sparked a craze in other countries, becoming a childhood classic for many people. To commemorate the 50th anniversary of the broadcast of this animation, Japan recently held a “Heidi ExhibitionIt has attracted numerous fans.
However, it is puzzling that this animation did not continue, how could it still maintain such high popularity half a century later? The official has a unique explanation for this, let’s explore it further.
The event held in TokyoHeidi ExhibitionIt has attracted a large number of fans to actively participate.
Heidi, the Alpine Girl, premiered in 1974 and celebrates its 50th anniversary this year.
At that time, this animation achieved an astonishing highest viewership of 26.9% in Japan.
In response to this phenomenon, Fuji Television’s morning program “Megumi 8” has specially produced a special report. The program not only introduced the 50th anniversary exhibition, but also interviewed the company responsible for animation production and copyright management, “Eagle,” to unravel its enduring secrets.
The viewpoint of Ruiying Company is that ‘works should not be overly protected’.
Because once a work no longer appears on television or other platforms, it will quickly be forgotten, like death.
Therefore, Ruiying always hopes that their works can continuously bring fresh experiences to the audience, which is also the reason why they hold an open attitude towards collaborative planning of their works.
Although no official sequel has been released, many collaborative advertisements and derivative works continue to appear in major media, which has become the key to the continued popularity of the work.
Among them, the home tutor dispatch company “Home Tutor TRY” became the biggest contributor to the active production of “Heidi the Alpine Girl”.
Since 2012, the company has continuously launched advertisements with Heidi as the theme.
Some of these advertisements allow home tutors to travel through the world of animation and interact with characters; Some even cut animation clips and add interesting advertising slogans to make the audience laugh uncontrollably.
This unique advertising partnership has entered its thirteenth year. In television, online, and even car advertisements, “Heidi the Alpine Girl” has repeatedly appeared, and the total number of advertisements has accumulated to 270.
But why are home teacher companies keen on using Heidi’s image for advertising? Because Heidi learned a lot from her grandfather in nature… this upbringing environment is extremely compatible with our educational services, so we chose this work to advertise, “said the private tutor TRY
In the process of collaboration, no matter which shot “Home Tutor TRY” requests to adapt, Ruiying almost always agrees within a week, and sometimes these choices can be surprising and warm.
Our only limitation is not to parody the scene of Clara standing up, “said Ruiying.
The secret to the continued popularity of ‘Heidi the Alpine Girl’ lies in its open and collaborative attitude, which keeps the work constantly appearing in the public eye.
For those who have not watched the entire animation and only watched the advertisement, they may mistakenly believe that the role of a home tutor is a part of the drama.