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Innovative cooperation between Japanese university students and Daichuang Department Store
A well-known Japanese grocery chain storeDAISO Department StoreIn April 2024, a “portable mirror comb set” was launched and quickly became a popular bestseller, still selling well to this day.
However, surprisingly, this product was not designed by Da Chuang himself, but was a creative idea proposed by a university student at Kyoto University of the Arts.
In recent years, Da Chuang often collaborates with universities to hold creative proposal competitions and listen to the ideas of young people. This collaboration not only enriches Da Chuang’s product line, but also captures the needs of young consumers.
Creative Proposal Competition of Da Chuang
Da Chuang Department StoreWe collaborate with multiple universities and regularly organize creative proposal competitions, attracting a large number of young people to participate. Through these competitions, Da Chuang can directly obtain innovative ideas from college students and then launch products that are in line with current trends.
This industry academia cooperation model not only helps Da Chuang maintain market sensitivity, but also provides opportunities for young people to practice their creativity.Daily needs of young peopleOften the most effective in stimulating creativity, as demonstrated by the success of this portable mirror comb set.
Design inspiration for the portable mirror comb group
The design of the portable mirror comb group originated from college students’ observation of the lifestyle of contemporary young people.
according toKyoto University of the ArtsSuzuki introduced that nowadays it is popular for college students to carry small bags, which makes it difficult for them to carry too many personal items.
Therefore, she had an idea and decided to design a portable and lightweight mirror comb that could be easily carried in a pocket. This design is simple and practical, in line with young people’s pursuit of a simple and fashionable lifestyle.
A successful example of industry academia cooperation
The success of this portable mirror comb set is not an isolated case. Since April this year, Da Chuang Department Store has been gradually released for sale17 products transformed from creative proposals by college students into commodities.
Many of them have been warmly welcomed by the market. Da Chuang actively promotes this industry academia cooperation model, aiming to listen to the most genuine needs of young people and launch products that are most suitable for the market.
For example, the one launched in 2022Manga display rackIt is also a creative idea generated through collaboration between Da Chuang and college students. Mr. Yamamoto, a graduate of Kyoto University of the Arts, said that he only designed a product he wanted at the beginning, with the goal of enabling people to use it100 yenPurchase this comic display stand at a low price and use it to showcase comics or magazines in a cooler way.
This personalized creativity not only meets individual needs, but also resonates strongly with the market.
Future prospects of Da Chuang Department Store
Through this industry academia collaboration, Da Chuang has obtained a large number of innovative ideas from young people, and has sinceAbout 100 ideas have been commercializedThese ideas not only enrich Da Chuang’s product line, but also enable Da Chuang to keep up with the trend and meet the consumption needs of the younger generation.
Da Chuang Department Store will continue to actively cooperate with college students in the future, and looks forward to exploring more potential innovative products through more creative proposal competitions. Young people can not only realize their creativity through this collaboration, but also provide market value products for society, promotingIndustry academia cooperationA win-win situation.
This collaboration not only reflects the creativity of young people and their keen perception of daily life needs, but also shows us that innovation is everywhere, and just one good idea can change the market, and even change lives.