Go Tokyo Your Experience
Have you ever gone out with friends and felt troubled by choosing a dining location? In the research of management and psychology, there is a type calledMcDonald’s TheoryIt is suggested to suggest going to McDonald’s at this time to inspire everyone and encourage them to suggest other restaurants.
However, recently many Japanese netizens have expressed doubts about this, as they often go to McDonald’s after discovering such a proposal. Next, let’s explore the problems in this theory together.
McDonald’s theory.
The first name is “the Japanese version of”McDonald’s TheoryBut the experience of obtaining the opposite result.
A: I’m hungry
B: Really, just find any place to eat
C: I’m also free
A: If this continues, no conclusion will be drawn. I remember a theory that suggests at times like this, if you suggest going to McDonald’s, everyone will come up with other ideas… Give it a try
A: Why don’t we go eat at McDonald’s
B: Ah, it’s pretty good
C: I agree
As a result, everyone actually went to McDonald’s!
McDonald’s TheoryOriginally, it referred to intentionally proposing a seemingly unfavorable idea to stimulate everyone’s thinking and encourage them to come up with a better solution when the team decision-making was deadlocked. Applying it to the scenario of ‘what to eat’, the ‘not so good idea’ is McDonald’s.
So, what if everyone accepts this proposal?
As shown in the four panel comic, if a proposal is made to go to McDonald’s and everyone actually agrees, how can this be explained?
Japanese netizens have engaged in discussions on this matter. Many people believe that the proposer of this theory is Jon Bell from New Zealand, and it is possible that McDonald’s holds a lower position in the foreign food culture in New Zealand, hence the validity of the theory. However, in Japan, McDonald’s is considered a cheap and delicious dining option, so this theory is not very applicable.
Here are some reactions from Japanese netizens:
Since I first heard about McDonald’s theory, I have always been skeptical. Because I think McDonald’s is delicious, I want to go eat
I also understand the feeling of not insisting on opposing McDonald’s in the end, so I decided to go eat at McDonald’s
Every time I see this theory, I feel like this is the result
Is this really McDonald’s marketing strategy
“The McDonald’s theory can only be established in places where McDonald’s is relatively low. In Japan, it should be changed to a proposal such as’ better go to the supermarket to buy Rice and vegetable roll, and then stand in the smoking area to eat ‘, so that everyone will definitely put forward different opinions.”
Some of my friends are foodies, so using McDonald’s theory may be effective for them, but personally I am also satisfied with McDonald’s. Usually, I think, ‘Are there any new product promotions this time?’
When proposing to eat McDonald’s, it’s easy to actually go and eat. ‘Do you want to eat wheat?’ ‘Ah, I haven’t tried the new products on sale recently, so let’s go.’ ‘Oh – then let’s go.’ It’s always like this
In your circle of friends,McDonald’s TheoryCan it be effective?