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The Legendary Past of Tiger Brand: The Former ‘Pet’ Tiger
Tiger, a well-known Japanese company known for producing vacuum insulated bottles and hot water bottles, has recently sparked a heated discussion among netizens due to a news report about an internal legend within the company.
The content of this legend is – Did Tiger Brand really raise tigers in the past?! This story has been circulating within the company for many years, and young employees often treat it as a joke for their seniors.
However, recently Tiger Brand officially confirmed to the public that there have been records of raising tigers in the company’s history. What stories are hidden behind this history? Let’s unravel the mystery together.
From Legend to Fact: The Origin of Tigers
Many young employees of Tiger Brand have said that they have heard of the story of the company raising tigers from their predecessors, but most people only consider it an interesting legend in the company’s history. However, this is not the case.
In October 1969, Tiger Company did introduce a newborn female tiger from Malaysia in order to deepen the public’s impression of its brand name “Tiger”.
The name of this female tiger is “Honey”, and she was taken to the headquarters of Tiger Brand in Osaka for breeding.
Honey and Tiger Brand founder Takeshi Kikuchi
The historical background and the charm of tigers at that time
At that time, the regulations for breeding wild animals were not as strict as they are today. Hani not only became a major star within Tiger Brand Company, but also frequently appeared in various advertisements and participated in filming for media such as television, magazines, and newspapers. Hani’s image is closely integrated with the Tiger brand, further strengthening the public’s awareness of Tiger products.
However, with the development of the times, especially the increasingly strict protection policies for endangered wildlife in international treaties, it is difficult for beloved animals like Hani to be used as commercial propaganda tools anymore. Nowadays, the breeding and transfer of such protected animals have been subject to strict legal restrictions.
Farewell to the company: Hani’s whereabouts
Although Hani is well liked at Tiger Company, her time at the company is not long. When she was about 11 months old, Hani was sent to the “Takarazuka Zoo” at that time.
Therefore, only a very small number of senior employees have the opportunity to witness this legendary female tiger with their own eyes. It is said that many employees of Tiger brand would go to the zoo to visit her because they missed her.
Netizens‘ hot discussions and emotions
After being reported by the media, this incident immediately sparked widespread discussion on the Japanese internet. Many netizens expressed disbelief and exclaimed ‘unbelievable’. The social media editor of Tiger Brand also shared a photo of Hani and the company founder on social media platforms, and revealed that when he first joined the company, he was also shocked to hear this story.
This photo is a group photo of Hani, the tiger who was shooting the advertisement, and the founder of the company. I was also very surprised when my senior told me this story
Nowadays, although this period of history has become a thing of the past, it remains an interesting topic in Tiger Brand’s corporate culture, continuing to attract people’s attention and discussion. Through this history, Tiger Brand not only showcases its unique brand charm, but also reflects the special commercial promotion methods of that era.
From an internal legend within a company to a proven history, the story of Tiger Brand once raising tigers is undoubtedly a unique and fascinating corporate cultural memory. It not only showcases the fun and characteristics of the Tiger brand, but also shows us how companies can strengthen their brand image through innovative ways.
Although today’s business environment and regulations cannot reproduce such a scene, this legendary event will still be talked about in the history of Tiger Brand.