The Japanese adult video (AV) industry, while seemingly prosperous, hides a perilous underbelly. This industry, with an annual revenue of tens of billions of yen, attracts 2,000 to 3,000 newcomers each year and releases over 35,000 films. However, behind these glittering numbers lies a world filled with exploitation and deceit.
Many young women are lured into the industry through various deceptive means. The most common tactic is street scouting, where AV company scouts entice women with dreams of stardom, convincing them to sign contracts. Another method involves fake job advertisements for “hand models” and similar positions, attracting unsuspecting job seekers. Once trapped, these women often face coercion and threats, forcing them to participate in filming. AV companies employ numerous manipulative techniques, including contract abuse and emotional blackmail. Many victims, overwhelmed by fear and shame, are reluctant to seek help, allowing this exploitation to persist. Notably, while women are the primary victims, cases of male victims have also been reported.
This issue not only highlights the internal problems of the industry but also reflects broader societal issues such as gender inequality and economic pressure. To address these challenges, non-governmental organizations like PAPS are providing support and counseling services. There are also increasing calls for stronger legislation and enforcement, as well as efforts to raise public awareness.