Thailand’s bear ButterBear has exploded in popularity online! Fan meetings, music videos, and invitations from Gucci are all lined up, and even Kumamon is bowing down!

Superstars of the Bear World: Thailand’s Butterbear

If bears had their own entertainment world, then Disney’s “Winnie the Pooh” would definitely be an elder-level veteran, the British “Paddington Bear” would be like an elegant gentleman, the American movie “Ted” would be a rebellious and funny presence, while Japan’s “Kumamon” would be a cute comedian.

Recently, a super star has joined this bear family, and she is Butterbear from Thailand. This creamy little bear is not only Thailand’s tourism ambassador, with her own merchandise and music works, but she can also hold meet-and-greet events that rival those of real celebrities, even being invited to events by luxury brand Gucci. So, what exactly made Butterbear so popular?

 From coffee shop mascot to popular superstar

Butterbear, the mascot of the Thai coffee chain Butterbear Cafe, has caramel-colored fur, an orange-red nose, and round big eyes. Together with her shy and adorable smile, she quickly captured the hearts of countless fans.

As a Gen Z bear, she not only has a versatile image but is also very adept at using the power of social media to boost her popularity.

Initially, Butterbear only appeared on the desserts at the café, but as her image gained more popularity, Butterbear Cafe began launching various merchandise featuring her—ranging from clothing, figurines to stationery and cookies. Almost every time new products were launched, they would be sold out in an instant by fans, which shows her immense popularity.

 Hosting a meet-and-greet, fans’ enthusiasm rivals that of celebrities.

Butterbear is not just an ordinary cartoon mascot. Every weekend, she holds meet-and-greet events at shopping malls, attracting large crowds of fans each time, her popularity rivaling that of real stars.

To give back to her fans, Butterbear changes into a new outfit each time and interacts closely with them, even performing small shows. It’s no wonder that everyone is willing to line up for an entire day without any complaints.

 Has her own musical works with views exceeding one million.

Butterbear is no longer just a mascot; she has stepped onto the international stage with her own musical works. She has released two songs, “It’s Butterbear” and “น่ารักมั้ยไม่รู้” (Is it cute?), both of which have garnered over one million views on YouTube.

In the MV, Butterbear showcases her unique voice and lovely dance moves, and these works have sparked a wave of online covers.

Moreover, Butterbear often participates in various popular dance challenges, such as aespa’s “Supernova” and IVE’s “HEYA.” She keeps up with trends, showcasing the vitality and creativity of the younger generation of bears.

 Thailand’s tourism ambassador and the stars at the Gucci event

As Butterbear’s popularity continues to rise, she has been selected by the Thai government as a tourism ambassador to promote Thai tourism culture. Her fashion charm has also attracted the attention of the luxury brand Gucci.

Earlier, Gucci held an exhibition called “Gucci Visions” in Bangkok, where Butterbear was invited to attend, dressed in a colorful blue vest dress, paired with a pink mini handbag, showcasing a fresh and natural spring-summer style.

 The secret to the popularity of Thailand’s little bear Butterbear.

Butterbear has successfully grown from a coffee shop mascot to a super star in Thailand and internationally, thanks to its cute image, a wide range of merchandise, active social media promotions, and relentless fan interactions.

Whether at fan meetings, music events, or major brand activities, Butterbear showcases her unique charm. If you have the chance to visit Thailand, be sure to check out Butterbear Cafe, and you might even meet this adorable little bear!