Go Tokyo Your Experience
Many creators may have had the experience of finding it difficult to enter the mainstream market despite their works being deeply loved by niche audiences. Has this situation ever troubled you? Last year, the Japanese chain store “Don Quixote” launched a series of unique cuisine that is not aimed at the general public, but at niche tastes. The advertising slogan “Rather than 75 points given by others, it’s better to pursue someone’s 120 points” resonated deeply with many creators.
Next, let’s explore the importance of this mindset for creators.
Compared to me, who is a light novel writer, Don Quixote understands the essence of creation better and makes me cry
Light novel writer “Frog Field Meko” was deeply moved by an advertising slogan in Don Quixote’s store during his visit, which resonated with him.
Instead of receiving 75 points from everyone, it’s better to pursue someone’s 120 points
This slogan originates from Don Quixote’s preference for gourmet products series. These delicacies are not sought after by the general public, but are focused on niche preferences. Due to their unique ingredient selection and cooking methods, they have formed a situation where those who love them greatly and those who do not like them keep a distance. This differentiation strategy has successfully sparked strong interest in niche markets.
Don Quixote’s “Favorite Food” series covers a variety of bentos, Rice and vegetable roll and wine dishes, attracting the attention of consumers.
“Asada ameko” and its work, “my life in the mountains is my best life, and I’m so excited to the best of my life.
The slogan has sparked many reflections on creative concepts, although netizens have different opinions on the slogan.
Some Japanese netizens have expressed:
Wuwuwu, I also uphold this belief and work hard every day
That’s great! As a creator, I can only raise my hands in agreement
Others believe that this is a philosophy similar to that of the catering industry, such as the practice of choosing specific customer groups when opening Lamian Noodles shops and making YouTube videos.
However, some netizens have also put forward the opposite viewpoint:
As someone in the online novel industry, I think we should strive for everyone’s 60 points
In fact, most products aim to earn ’75 points’ in the hearts of more people
For the marketing strategies of stores and specialty stores, some people believe that it is necessary to distinguish the target audience and emphasize targeted development.
However, achieving a score of 75 is not easy, as many people consider it a high evaluation of creative ability.
On the contrary, if one can only receive 10 points from the public, even if someone in a certain group gives 120 points of recognition, they may disappear without a trace.
What is your opinion on this advertising slogan? Is it pursuing consistent evaluation from the public, or delving into specific groups to pursue excellence? Anyway, every creator is pursuing a balance between art and the market.
This different creative philosophy not only demonstrates the diversity of creation, but also reveals the complex relationship between the market and creation. For creativity, it is important to find the right positioning for oneself. Whether it is pursuing broad recognition or simply winning the wholehearted support of a small group of people, as long as one is firm in their choices and strives for them, it is the path to success.