Go Tokyo Your Experience
The fishing industry is often considered a male dominated field, as few women can tolerate the stench of dealing with fish all day long. However, in Japan, a woman voluntarily resigned from a high paying secretary position at a large corporation and entered the world of a fish shop, earning the nickname “Fish Shop Nishishi” for her beauty.
Mori Asana, born in Nagoya in 1986, runs a fishing and catering business in his family, specializing in seafood sales and cuisine. From a young age, she followed her father to polish in the battlefield known as the “fishing market”, busy with seafood trading, fish cutting, and transportation. Mori Asana was attracted by her father’s image and aspired to take over the family business in the future.
She graduated from the famous Jincheng College High School in the local area in high school, and later enrolled in the International Education Department of Waseda University, a top Japanese university, which is known for cultivating multinational enterprise backbone and foreign language talents.
After graduating from university, Senna went to the University of Auckland Business School for further studies and learned fluent English, which played a crucial role in her future career.
After returning to China, she joined the well-known e-commerce company Lotte and obtained the position of president’s secretary with excellent social skills, beautiful appearance, and fluent foreign language.
In 2010, upon learning of her father’s serious illness, she resolutely decided to give up her high salary and comfortable and elegant working environment and return to her hometown to take over the fish shop.
At first, the father strongly opposed it, hoping that his daughter would continue to develop in the city in a glamorous manner instead of being trapped in a small shop full of fishy smells.
However, Sen Chaona applied the business and management skills she acquired during her studies abroad and work at Lotte to boldly innovate and develop her e-commerce business.
And with the help of social media promotion, we successfully expanded a fish shop on the brink of bankruptcy to 12 branches, achieving a commercial miracle.
In the process of operation, she personally handles everything and is proficient in the most basic fish cutting techniques. The father had to acknowledge his daughter’s efforts and impart years of experience to her.
Mori Asana even personally receives customers, firmly believing that valuing customers is the only way to maintain customer base.
The store often holds large-scale tuna dismantling performances, which attract a large number of customers to stop and watch and purchase products every time.
In a performance, her father made her deal with a giant tuna for the first time. Mori Asana didn’t procrastinate and cut off the fish head with just one knife.
The stern father praised his daughter’s performance endlessly, saying, ‘You did a great job today!’ With outstanding talent and beauty, Senna quickly rose to fame in the industry.
Although some people have many fantasies about her because of her nickname as a “fish selling beauty”, and even some netizens criticize her from a vulgar perspective, Senna still maintains an open attitude and welcomes media coverage and interviews,Because this is a great opportunity to promote the fish shop
Despite being called a ‘vase’, she has proven her abilities through practical actions and has never used ‘women’ or ‘boss’s daughter’ as a shield.
She said that taking over the fish shop was her childhood dream.
At the beginning of 2020, with the outbreak of the epidemic, various industries encountered a cold winter, and the fishing industry was no exception.
However, she came up with a way to increase the online sales of fish shops tenfold.
During the pandemic, she launched the “Omakase Fresh Fish” service, delivering fresh fish to homes every day. This strategy was warmly welcomed, and at its peak, it could receive 2000 orders per day.
Under her management, the fish shop expanded to 12 branches and opened a new fried fish burger shop, continuously expanding its business.