Go Tokyo Your Experience
Once a celebrated member of AKB48’s elite “God 7,” Haruna Kojima has successfully transitioned from idol stardom to fashion industry magnate since her official departure in 2017 after 11 years in the limelight. Her recent announcement that her company, Heart Relation, along with its clothing brand “Her lip to,” has been acquired by the publicly traded apparel giant Yutori is a testament to her remarkable entrepreneurial spirit.
A Lucrative Acquisition
According to Japanese media, Yutori has acquired a 51% stake in Heart Relation. Although the exact number of shares Kojima sold is undisclosed, the deal, valued at approximately 17 billion Japanese Yen (around $113 million), has significantly boosted her personal earnings, surpassing the billion yen mark.
Financial Triumph and Market Insight
In December 2023, Heart Relation reported nearly 30 billion Yen in revenue, nearly matching Yutori’s projected 43 billion Yen for March 2024. Kojima’s “Her lip to” has turned a profit each year for the past seven years, targeting women in their 30s with wearable, classy, yet sexy designs.
The brand avoids vulgarity and maintains value through savvy online marketing strategies. Fashion editors have noted that Kojima’s deep understanding of market demands and her ability to infuse personal style into the products are key to her success.
Contrasting Paths
While Kojima thrives, other Japanese actresses who ventured into fashion, like Kou Shibasaki, have faced challenges. Shibasaki’s environmentally conscious brand struggled due to high pricing and a lack of market alignment, ultimately leading her to return to entertainment to cover losses.
Where Are They Now: AKB48’s God 7
Beyond Kojima, other members of the famed God 7 have taken diverse paths. Atsuko Maeda has recently made inroads in the Chinese market, Yuko Oshima enjoyed a quiet family life after a secret marriage, and Mariko Shinoda remains a respected figure in entertainment despite personal scandals. Minami Takahashi settled down with a salaryman, while Tomomi Itano married professional baseball player Keiji Takahashi, joining the ranks of celebrity baseball wives. At 36, Kojima remains unmarried and at the peak of her career, continually proving her prowess in both entertainment and business.