Go Tokyo Your Experience
Hirate Yurina, once a central member of the Japanese idol group “Keyakizaka46,” shocked fans when she suddenly left the group in January 2020. In 2022, she starred in the Japanese version of “Itaewon Class” and joined HYBE’s Japanese subsidiary, surprising many. However, since April 2024, her activities have significantly decreased, and rumors now suggest that she has been dropped by HYBE due to problematic behavior on set.
HYBE JAPAN, established in 2022, signed Hirate under its subsidiary NAECO. She also launched a platform on Weverse to interact with fans, making her one of the first Japanese artists to do so. Fans were excited about the Japan-Korea collaboration. However, Japanese media reports indicate that after singing a theme song for a gaming event in April, her social media and official website stopped updating, and NAECO has since terminated their contract with her.
Insiders reveal that Hirate was already known for her capricious personality before joining NAECO. During the filming of the drama “Our Difficult Lawyer,” she frequently arrived late and sometimes canceled at the last minute, causing significant stress for the production team, especially when the lead actor, Shison Jun, underwent surgery for peritonitis.
在 Instagram 查看这篇帖子
Hirate seems to be struggling with the termination of her contract with NAECO and has been seeking help from those around her, expressing her confusion about what to do next. Rumors of the company’s intention to terminate her contract surfaced as early as late February, and although she showed some remorse at the time, the relationship between Hirate and NAECO remained strained, leading to the current situation. The entertainment world is also curious about NAECO’s future direction after parting ways with its sole artist.
Despite the controversy, Hirate Yurina is still considered a highly sought-after artist in the market. Reports suggest that Cloud Nine, the company behind “Super Singer” Ado, is interested in signing her, though no official response has been made yet.