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The first Starbucks bar in South Korea opens: the perfect fusion of coffee and alcohol
Starbucks has become an iconic brand in global coffee culture, especially in South Korea where this chain coffee trend is particularly prevalent.
Recently, South Korea welcomed its firstStarbucks Reserve Mixology BarThis new store located in Seoul not only offers specialty coffee, but also introduces cocktail services for the first time, attracting the attention of a large number of young people and design enthusiasts.
To celebrate Starbucks Select’s 10th anniversary
In commemoration of Starbucks Reserve’s 10th anniversary in the Korean market, a 1960s mansion located in the central district of Seoul has been carefully renovated to become the 10th Starbucks Select store in Korea——Jangchung Lounge R.
This store is not only the first Starbucks in South Korea to offer mixology services, but also adheres to the brand’s premium coffee culture, combining the Mixology concept to create a series of innovative cocktails based on Starbucks coffee or tea.
Innovative Bartending: The Ultimate Experience of Coffee and Wine
At this Starbucks, customers can taste up to 11 Starbucks specialty cocktails, especially those based on coffee. For example, bourbon whiskey cream cold brew, citrus cold brew Martini, espresso Martini, etc., satisfy customers who love coffee and cocktails. In addition, the store also offers some non coffee based alcoholic beverages, such as strawberry lemon vodka, Sangria sparkling wine, etc., providing a diverse range of choices.
For customers who do not drink alcohol, there is an exclusive “Espresso FlightThis specialty drink combines Starbucks espresso, French vanilla cream, and Jeju smoothie, making it an excellent choice for non drinkers. The price of each cocktail is 20000 Korean won, allowing you to enjoy exquisite drinks and experience the unique flavor of Starbucks coffee.
Renovation of Ancient Houses: Compound Cultural Space
Jangchung Lounge R Not just a coffee shop, it is also a complex cultural space. The original wooden door, doorbell, and fireplace of the old house have been preserved, while the interior decoration is full of retro style from the 1960s.
The entire store is divided into three floors, each with unique design concepts and functions:
B1Once a garage, it has now been transformed into a gallery showcasing augmented reality (AR) works related to coffee production. Customers can enjoy a cup of fragrant coffee and appreciate modern art here.
ground floorIt is a themed bar, equipped with antique furniture and featuring lighting works by Italian designer Ennio Chizio from 1970. Combined with the natural beauty of the garden, it provides customers with a dual enjoyment of visual and gustatory senses.
second floorThere are music rooms, reading rooms, and meditation rooms, creating a private and peaceful space, preserving the fireplace of the old house, and enhancing the indoor tranquility through the design of blackout curtains.
The integration of design and culture
This Starbucks not only attracts coffee enthusiasts, but also many design and furniture enthusiasts. The carefully selected designer furniture and lighting works in the store, combined with a retro and modern decoration style, provide customers with a unique aesthetic experience.
Here, people can not only enjoy a cocktail or coffee, but also spend a wonderful time in an artistic atmosphere.
The opening of the first Starbucks bar in South Korea not only enriches the variety of Starbucks stores in South Korea, but also brings a new experience to customers who love coffee and alcohol. The opening of Jangchung Lounge R marks another step forward for Starbucks in exploring complex cultural spaces. In this unique space, whether savoring a cocktail, appreciating art, or meditating and reading, customers can find their own way to relax.