A CHANEL Christmas decoration caught fire in Ginza, Tokyo! Nearby customers were urgently evacuated, and netizens thought it was a fireworks show!

As Christmas approaches, major shopping malls and boutiques are being newly decorated, adding to the festive atmosphere. However, an unexpected incident occurred at the CHANEL store located in Ginza, Tokyo, Japan. On Monday evening (December 2), a giant bow Christmas decoration that was hanging in the store suddenly began to emit smoke, leading to a fire.

Faced with the sudden fire, store employees reacted quickly, immediately using fire extinguishers to combat the flames. Meanwhile, several customers were urgently evacuated under the guidance of staff, drawing the attention and photos from passersby.

After the event, the Tokyo Metropolitan Police announced to the media that the fire had been completely extinguished. Fortunately, no injuries were reported in this fire.

Videos and photos of the fire quickly spread on social networks, sparking a lot of discussion among netizens. Many comments focused on the sentiment that “the most important thing is that no one was hurt,” as well as the misunderstanding that the fire was initially thought to be a special effect. There were also netizens joking about “such a beautiful fire scene.”

A customer later shared their experience on social media. They described that when the fire broke out, they were focused on selecting products when they were suddenly forced to evacuate quickly. Remarkably, just 15 minutes after the flames were successfully extinguished, they were orderly invited back into the store to continue shopping, and each customer received a small gift—a mask and a bottle of water—as a sign of the store’s care.

The fire occurred at the CHANEL store located in Ginza, Chuo Ward, Tokyo. Here, a giant bow Christmas decoration was hung between the first and second floors, not only adding to the festive atmosphere but also showcasing through the transparent glass windows to the street, as if sending Christmas blessings to every passerby.

According to the video taken at the time, the incident occurred around 6:10 PM, when a large decorative item suddenly started smoking and caught fire, attracting onlookers. The video shows employees in black uniforms picking up fire extinguishers and promptly controlling the fire.

This incident attracted a large number of media reporters to the scene, who recorded the entire process of evacuating customers.

Some customers even took the opportunity to capture this rare experience with their phones during the evacuation, resulting in a somewhat chaotic scene, but overall, the order remained good.

After the fire broke out, the fire department conducted an investigation to determine the cause of the blaze. Meanwhile, photos and videos of the fire spread widely on social media platforms like X and Threads, attracting public attention.

Customers who were present expressed online that the incident occurred during peak shopping hours. They were suddenly told they had to evacuate while selecting their desired products. Fortunately, the fire was not serious, and they were soon allowed back into the store to complete their shopping process. The compensation they received included masks and water, reflecting the meticulousness of the store management.

Many netizens left comments on social media, “As long as everyone is okay” and “What an amazing scene, thankfully everyone is safe,” with such remarks flooding in.

Even though the incident is in the past, discussions about the fire images are still ongoing. Some joked that the fire not only had little impact but was rather like a “Christmas fireworks show.” Moreover, some netizens humorously remarked, “The fierce flames indicate that sales during this holiday will be exceptionally robust.”

Through this incident, while everyone is discussing, they are also gaining a new perspective on the importance of holiday safety and shopping security, hoping that everyone can have a safe and warm holiday during the upcoming Christmas.